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Here’s What Happened In Content Marketing Recently (TikTok Algorithm Off)
1/ With new data changes in EU, Users can now turn off algorithm recommendation feed. Then, only popular & viral regional content will be shown on your feed.
“Turn off personalisation” on tiktok.
2/ Q2 Winner: Amazon’s Ad revenue grew by 22% in the last quarter, the highest among all Ad channels.
3/ IG is experimenting with a variety of AI features.
4/ The Twitter Blue is now X premium + the X premium subscribers can hide their blue checkmarks now.
5/ Reddit is experimenting with a new community channels feature for sub-reddits.
6/ Microsoft rolls out code-free conversions for all smart campaigns.
7/ LinkedIn tests Microsoft designer integration to enable AI generated image creation.
8/ Trivago blames New Google Ad Product for revenue in Q2.
9/ Google launches new Responsive Ads Guide.
10/ Sprout social acquires tagger media.
11/ VMYL&R named Agency Network of the year at 2023 NY Advertising festival awards.
12/ 8 New Google Analytics features powered with AI & new capabilities.
13/ TikTok announces new Privacy-focused Ad Targeting option.
14/ X (twitter) Creators to get an even bigger share of revenue with new announcement.
15/ TikTok’s competitor “Triller” is going public this year.
An Oldy: Meta’s Targeted Advertising is dead in EU now, the platform requires direct consent from EU users to use their data.
**I hope this helps to plan your week ahead.**
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