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Help with Lead Gen Account ?
Hello, I am seeking some help here because I am really struggling with this client. I would really appreciate some help
* **Target & Service**: High-end client leads for exterior shades and custom blinds instalments.
* **Monthly budget**: $750, avg. CPC is about $10 (2.5 clicks per day)**Main questions:**
\- How to structure the account if we have 6 product lines? 6 ad groups under one campaign and high-intent PM keywords?
\- What bid strategy? If I struggle to see conv. shall I opt on max clicks?Happy to share more details in DM if interested
Thank u
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1 Reply
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Sell national or local? Even for local seller that’s a really low budget.
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If local, go hyper local: [<service> <city> <st>], [<service> <city>], [<service> <zip>] and work your way up slowly from $0.50 til you start getting impressions.
With that limited budget, day part hardcore (an hour inside of their open and close times) and run for calls only where they have someone fielding calls. Form submits and potential slow response times will make you look bad when it’s them dropping the ball.
You can run max conversions, but make sure it’s only for calls if possible. The budget is just too small to have margin for error with potentially high CPA.
Good luck!
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