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Help with Google Ads “Ad-relevance: Below Average” on Keywords
I’m not entirely sure how to deal with this. My ads contain many of these keywords almost word-for-word, sometimes multiple times reworded. They are all directly related to my business and what we offer. It isn’t like they’re tangentially-related, it is exactly what we offer in the keyword and matches the ad almost exactly. Ad rank is excellent, search lost IS due to rank is now always at least below 10% (lost IS due to budget is high as fuck but the owner isn’t keen on a higher budget due to the current state of things…can’t blame him), and these are some of my top keywords, but I obviously want them to perform even better. What else can I do to help with ad relevance?
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