Help w/ Feed-Only PMax vs. Standard Shopping
I have seen a lot of posts about only including a product feed for PMax campaigns in order to make it function more like a standard shopping campaign. What would be the benefit to doing this over just running a standard shopping campaign? Just the dynamic display aspect that was provided by smart campaigns previously?
Also, if running a feed-only PMax campaign, do you still add in some headline and description options like you used to do for smart shopping campaigns? I am assuming the only thing you leave blank would be images and videos?