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Has anyone here successfully used Google Ads for real estate?
I could use some advice.
I’ve got a prospective client who’s interested in selling pre-build condos, which I think should be straightforward (landing page w/ “more info” email gated PDF).
They also sell houses.
I’ve heard it’s most effective to send traffic to an MLS listings page (with search) and have them create an account to see all details. Just wondering if this is the right approach.
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1 Reply
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Can you track conversions on someone else’s website?
No.
You need to send traffic to a site you control. Otherwise your just subsidized marketing traffic for the the MLS.
Real Estate is very difficult right now. The economy is the reason why, Not anything to do with ads or the site your using.
But back to conversions. You need GA4 with GTM Event tracking for phone calls, emails , form submit and the live chat. You will never keep them long term if you can’t demonstrate value by generating these conversion with your work.
If you need a consult, ping me. I have been with a Homebuilder Marketing company for 4 years.
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my question always stems from how you measure success and what metric youre looking at.
in this particular case, it seems to be a straight up email lead capture? maybe a salesforce crm integration to warm prospects before they purchase?
So.. which part of the funnel are you using to measure success with by using adwords?
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I have a client that embeds MLS listing on their site and we get $15-20 cost per leads. Works well
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Real estate is always difficult since you can’t niche targeting and have to show to everyone. The MLS a lot of sites we’ve worked with have that embedded on their site and a button to call or send an email from the listing. Otherwise it’s sending them to the website and similar to lead Gen tracking phone calls and form submissions.
With pdf I would add a call tracked phone number specific to those pdfs or send them to a unique form fill to track success.
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I’m not in the industry but our realtor sold our house in a few short weeks with Google ads. The house was unsold for a year with another realtor.
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Yes! Depending on the season, cost per sign up ranges from $8-13. Currently at $8.15. The landing page is the main page of the website, which is using boomtown. We geotarget campaigns using city name(s), not zip code as that’s against Google’s housing policy. At ad group level, I recommend proximity terms, neighborhoods, and brand/competitor. We regularly monitor real estate trends and interest rates to decide on whether we want to focus on planting the seed or purchase ready users.
It’s pretty easy but you’ll have to go back and forth with support early on and then occasionally, due to housing policy.
Best of luck!
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I’m a real estate attorney and I get most of my business from google ads. To reiterate another commenter it is very difficult right now due to the economy. I have been getting many garbage leads and people who just don’t have the money for a lawyer. Hoping things will change in the near future.
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Good evening im derrell I’ve been working with google ad campaigns for years and with a search campaign your impressions and click through ratio depending on the opening bid and other factors this will work with real estate best. Make sure you are using google data analytics tool to understand your cost and make future predictions so you won’t waste your money. That’s my advise and if you need a walk through just let me know.
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If there’s sufficient demand in the market you just need an mls listing and decent images, everything sells in a week no need for google ads.
I’m having good results with a YouTube/Google campaign setup for a real estate thing. Ad>landing page>form fill is out basic setup. Good luck!
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I had a client who was selling Condos in England to Arab Countries. And he was getting pretty decent leads. Not sure how many convert.
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