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Has anyone else been seeing their LinkedIn reach decreasing MoM for, like, 5 months?
Hey, /r/socialmedia!
I’m a business owner who puts out a good bit of content on LinkedIn; since November of last year I’ve been seeing a steady drop in reach and engagements despite no decrease in post frequency or, I don’t think, quality.
It’s reaching the point where the kinds of posts that used to get me 1k views are now getting me 200.
Anyone else seeing something like this?
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1 Reply
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Have you considered evaluating the content types/mediums of your post? LinkedIn has updated its algorithms to favor carousel and video formats, or long-form content that keeps users in their platform. It’s a shift that could be impacting your overall visibility
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Yes definitely, less engagement on there unless you spend hours a day on it. Almost all social networks are like that now it seems. They want you to spend all your time on their site or to advertise there.
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