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Hands on vs Relationship Management?
I was asked which of these categories my previous work as a PPC account manager at a B2B agency fitted into during a interview phone screening. I asked for clarification, but the call was with the office manager who didn’t know – the question had been passed on from their head of digital. Nothing came of me not really understanding the question – I’m still progressing to a video interview, just curious what anyone thinks this might have meant?
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2 Replies
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I’m guessing they meant where did you land on the scale of *going in every day adjusting bids with minimal client contact* to *sending emails and having calls, but handing the tactical (hands on) stuff to someone else*
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One role is involved in managing the campaigns, the other role is involved in managing the customer relationship. In smaller agencies, you often do both.
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