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Got a text from a previous employer asking if I could create social media posts.
I used to work sales for a small business in my town. I wasn’t very good at sales, however I was good at creating engaging posts for social media.
I left the store over a year ago and got a text from the owner yesterday whether I would want to create posts for the store on a freelance basis.
I have setup a meeting with the store owner on Monday, but don’t know what questions to ask or how much to charge. I am not a social media expert, nor do I claim to be, however it would be great to get into social media management or marketing.
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1 Reply
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Sounds like it could be a great opportunity! Just don’t sell for too little, you want to value your time and effort.
Take this part with a grain of salt, I’m not very experienced yet with adulthood and careers, but it might be worth inquiring about a full time job position for social media management? Or something similar, rather than freelance?
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I would look up freelance social media management roles and their compensation for your area or region.
SMM roles often look at increasing engagement and reach, what platforms are trending… maybe ask what the business goals are, how many posts and what cadence, if monitoring the posts or any data would be expected?
Good luck!
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Also, you want to be sure that any tools you need – social media management or graphic design – will be paid for by the client if you’re working exclusively for them.
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Depends on the expectations. Are you expected to create all the assets? Images, graphics, copy, narration, editing etc? What channels? How frequently?
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Don’t look too much in to it.
5-8 posts per week shouldn’t take too long to create, manage and schedule.
The difficulty might be if they expect full management ie replying to every message, keeping the engagement going. You can log in at a set time and perhaps spend a fixed hour doing it each day and that might cover it but they shouldn’t expect you to be reactive to every post as soon as it’s made.
The difficulty is if you want to start developing this and understanding ads, statistics, pixels and remarketing – if you’re looking to take it further as a job start to seek these out as learning points as you’ll be able to do more for more business and charge higher.
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