• PPC

  Google Shopping Free Listings vs Paid Listings in Google Analytics

  Posted by Tato99x on January 16, 2023 at 11:11 pm

  I need confirmation in the following, been searching the web but couldn’t confirm it 100%:

  \- If I create a UTM Rule to my Product Feed in Merchant Center where I add the same utm\_source and utm\_medium for the listing’s link but still have auto-tagging in Google Ads active, and no manual override settings in Google Analytics I can achieve the following:
  a) See the data for free listings in Google Analytics with the UTMs (maybe also add dynamic UTMs for the keywords);
  and b) See the data for Google Shopping Ads, because the GCLID will be more important than UTMs and as suchs, data from ads will be reported accordingly.

  I just need to make sure I can see both data separately. At them moment I have UTMs in Product Feed, and auto-tagging on, but also manual override set, and so I can’t see Google Ads Shopping Data inside Google Analytics.

  Tato99x replied 1 year, 3 months ago 2 Members · 1 Reply
• 1 Reply

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  Tato99x

  Guest

  January 16, 2023 at 11:20 pm

  *Adding Auto-Tagging in Merchant Center and removing UTMs in Product Feed could work, but client still uses Universal Analytics and there it will go to ‘google’ source and ‘organic’ medium, and I wouldn’t be able to distinguish between search organic and shopping organic.
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  fathom53

  Guest

  January 17, 2023 at 1:04 am

  Before Google added GMC auto-tagging last year. You could setup UTMs to track your [organic shopping](https://www.takesomerisk.com/surfaces-across-google/) vs paid shopping. Beyond that, not sure what else you can do if you already have GMC auto-tagging enabled.

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