Google shopping conversions (counting twice)

Forum White Hat SEO PPC Google shopping conversions (counting twice)

  • This topic has 2 replies, 1 voice, and was last updated 8 months ago by Unbelievablemonk.
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  • #11500


    Just running a report on last weeks stats and i think each shopping campaign sale is counting twice.

    Each campaign that had a sale on a certain date ended up with two google convs., i.e. one sale (i can confirm in the back end it was only the 1 x sale) is showing as 2 conversions in google

    Search campaigns don’t appear to have this issue……


    Depending on how the conversion tag is set-up, someone can just refresh the thank you page and it’ll count the sale again.


    Check your conversion actions. It seems like your search campaigns have a dedicated conversion assigned to them, but shopping campaigns take all conversion actions into account.

    Check the actions if you have for example 1 analytics import transaction and a website transaction conversion. In that case choose one to exclude from conversions and report only on the one you chose to keep by segmenting conversion data.

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