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Google Search (click) ads for gaming site, how to stop unrelated university and news sites?
The game ad is for Ultima Online Outlands , with an acronym of UO. Google constantly displays it to urban outfitters (UO), university of oregon or ottewa and [UOL.com.br](https://UOL.com.br) (a news company in Brazil, which we want to target Brazil players).
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I have about 1000 negative keywords related to the universities, uol and other junk. With the smart campaign we could define it as a “game” ad/site. However with the regular campaign for web/clicks, I don’t see an option to weed out the junk.
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I added some exclusions for “fashionistas” but am not sure what else to do. We had to turn off the display network since google was only displaying the ad on fake websites overseas (bots or free cheap game virus sites).
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thanks!!
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