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Google Remarketing Audiences not populating
Hi guys,
I’ve been working as a Marketing Manager for an apparel brand and we have recently seen a big increase in traffic – around 25,000 visitors per month. While most of the Google campaigns (Shopping and Search) have been doing great, I decided it’s finally time to expand onto remarketing campaigns with the GDN.
I have experience with this and it worked smoothly in the past. I used to create audiences by importing audience segments from a linked Google Analytics accounts, as well as creating Remarketing audiences directly from the Google Ads Audiences tab.
Before you ask, I’ve verified that the tags are correctly implemented in Shopify (within the theme.liquid code and the additional scripts in the checkout settings).
What confuses me the most is that Google Analytics shows the correct number of people in each segment and the numbers in the Audiences Sources in Google Ads show the correct number of hits. However, every time I try to import a segment from Google Analytics or create a new remarketing audience from Google Ads, the audience list in Google Ads doesn’t populate and it’s impossible to serve the ads on the GDN or YouTube. I’ve given it more than a week for it to start working, thinking it might need more time now, but after so much time, it’s obvious that something is off. I’ve tried all sorts of segments, as well as all users’ audience, but nothing seems to populate.
Can someone give me any direction on how to troubleshoot this? I’m not a newcomer to all of this, and this is usually a problem I can solve by myself, but this time I just can’t wrap my head around the root of the issue.
Any help is welcomed. Thank you guys!
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