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Google Local Service Ads is a joke…
What is the deal with LSA?
When I select a custom max per lead price, it says I’m only eligible to get 1 lead per week if competitors are bidding the same amount.
If I raise the bid it still says this.
Even with a $3000 a week budget it says this…
When I select “maximize leads” which is essentially letting google choose what I pay per lead, it says im eligible for 40-60 leads per week.
I tried this setting and I get leads, but it charges me $40 per lead every time which is literally the max amount you can bid lol.
What the hell is the deal with this? Do I have to do maximize leads and spend $40 every time someone calls me, or is the “eligible for 1 lead per week” not accurate?
Someone please help me with this. I’m in the cleaning industry and $40 a lead is in no way sustainable
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1 Reply
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I put it up to 20k a week and no difference
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I wouldn’t take the “1 lead/week” as written in stone. I’ve seen plenty of service providers out perform that projection.
However, it could also be a sign that your GMB profile doesn’t stack up with the competitors in your area and you are easily outranked by them when you take bid out of it.
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I think $1200 a month or so is a sweet spot with LSA.
I don’t do LSA. I do expert stuff, but some of my marginal clients (spends $3k-$10k/mo overall marketing budget) buy LSA on their own.
LSA is just plug GMB, website, and credit card in and hope for the best. Experience was universally bad up till around six months ago. Recently I have been hearing good reviews from better than half of my clients who also spend $1k-$2k/mo on LSA. Higher budgets just seem to push on a string and drive higher cost per lead with no additional customers.
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We use both LSA and typical PPC. The PPC outperforms the LSA in most cases but we still get enough from LSA that it’s worthwhile, but we get more leads at a lower CPA from typical PPC. I think this has a lot to do with how the ads are displayed, and how users are more familiar with the typical ad format.
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Going through this right now . from 5 to 10 calls a day . for 4 months and now 0 calls. I dont get it.
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