On a few SERPs, on the end of our links, Google is putting our brand name at the end, but is using the wrong capitalization. Our brand is all uppercase, and Google is lowercasing the first letter (an “i”).
Most of our page titles contain our brand name, and these pages do not, so I’m going to add it there, and I expect it’ll correct the problem in short order. But thought it was interesting that Google could get this wrong, when there’s a lot on the page and on the site to indicate to them how our brand is spelled.
Anyone deal with something similar ever? Find a fun or creative way to fix the problem?
Your solution may fix it easily, but depending on the size of your brand, it might be worth poking around things like organization schema, any social media and location profiles you have, directory listings, Wiki entries and brand mentions.