I usually don’t come across Updates posts too often.
Creating one so that people will know that it’s going on, and hopefully have some discussion around how it is impacting your website(s) and the key takeaways following the research work in the days to follow.
– Most of my local clients are fine.
– Most of my national clients have seen an improvement.
– Most of my e-commerce clients have lost to Amazon.
– I don’t have any affiliate/lead gen (black hat) websites.
I’m up for some keywords and countries, down for some keywords and countries. I’m down a little bit overall but I’m up for some very high-competition keywords.
Personally I think may 4 update was a philosophy change — move away from backlinks as the main ranking factor, move towards user behavior as the main ranking factor — I think this update continues in that direction.