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Google Ads TCPA Spending More Than Daily Budget
Hi, One of my Google Ads TCPA campaigns Spending More Than the specified Daily Budget. But it is giving more conversion. Is there any way to spend the budget throughout the day?
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1 Reply
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The daily budget might exceed on certain days but evens out on a monthly period. This is by design, more on it at https://support.google.com/google-ads/answer/2375423?hl=en
As for evenly spending budget, since you’re using an automated bid strategy there really isn’t much you can do as the campaign will automatically decide what’s best for you based on the campaign’s settings and components.
However since you’re getting good results, why not try and increase the budget a little bit if possible?
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Yes you can lower your CPA in increments of 10%. I would do a 10% decrease, wait a week and if it is still happening do another 10%
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Google sometimes spends 2x the daily budget, but your daily budget * 30.4 days is the max it will spend in a day
If you are getting conversions at desired CPA why not increase budget?
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Google can spend up to 2x your daily budget as set at the campaign level but won’t exceed 30.4* that in a 30.4 day period.
Note that this 30.4 days resets whenever you change your budget.
IE:
The first of the month your daily budget is $100. They can spend up to $200 on a day but no more than $3040 in a 30.4 day period.
You change the budget to $200 a day on the 15th of the month. They can spend up to $400 on that day, but no more than $6080 by the 16th/17th of the next month (depending on how many days are in this month). But that $6080 does NOT include anything else you spent since the 1st.
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