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Google ads – Targeting Hong Kong with english ads
Hey everyone,
I’m running a small campaign in the US and Canada for a FitBit app. Based on some research I found that Hong Kong has many devices so I thought I might try and advertise there.
I understand English is a main language (much more than in European countries), but I’m not sure, if people in Hong Kong would google stuff in English or Chinese.
Perhaps this is a question for r/hongkong but I imagine someone here has tried that already or knows if there are other issues with Google given the situation with China.
Incidentally, if I may add one more question, I’m probably gonna expand my campaign to UK and Ireland, and I’m not sure if I should create another campaign or if I can use one for all “english speaking countries”. Same goes for HK. Assuming a big % will speak english, should I make it a standalone campaign or add it to the mix?
Thanks!
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