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Google Ads sends both gclid and gbraid for the same click. Which one to use for offline conversion import?
It is my understand that gbraid/wbraid would only be used when Google can’t identify a specific user for a specific click, which they do with gclid. In which case, gclid would be missing and instead gbraid or wbraid for would set to be used for conversion modeling.
But checking my logs, I noticed that on some requests Google includes both gclid and gbraid.
In such case, do I need to include gbraid in my offline conversion or can I just use gclid?
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1 Reply
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If gclid is there, it’s better to use that.
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