Hi, I have a question – on one GADS campaign couple of responsive search ads are eating like 5x time more budget than the most popular expanded ads. What is the best way to optimize these (ROAS is below 1)? Should I try other variations? But if you trust the google AI, then the best variant should be chosen automatically…
Never trust Google AI to optimize for you. My problem with RSA is they essentially function as a mid level segmentation between ad and ad group since you can technically just have one RSA in one ad group (since RSA does the ad rotation for you), making the ad group somewhat irrelevant.
I suggest you make different RSA variations based on the pin position as opposed to the typical ETA strategy of using text variation.
You incorporate the same copy strategy with ETAs, however, in terms of using numbers, percentages, symbol etc. You want to control the visual hierarchy of the resulting combinations to a degree without completely being dependent on the AI which is honestly, despite being better than anything else out there, is still not as smart as a trained ad manager.