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Google Ads no longer spending 2x daily budget on new campaigns?
I got used to setting my daily budget to $25 if I really wanted to spend $50, because Google always spends double.
Now for last 2 days: seems it’s spending in the neighborhood of my actual budget (which I DON’T want, I actually want to spend more).
Anybody else notice this?
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1 Reply
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it can spend up to double on a certain day but it will never spend more than your (daily budget x 30.4) per month. So actually this is normal if you want it to spend an average of 50$ per day during the next 30 days put it at 50$ per day lol.
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