Google Ads: How do I get Target ROAS to work with Display Campaigns?

Forum White Hat SEO PPC Google Ads: How do I get Target ROAS to work with Display Campaigns?

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  • #14035
    seohelper
    Keymaster

    We do fine on display, but I want to start setting them with Target ROAS to set sort of a “stop loss” so they don’t run if they lose too much money (we’re a large ecommerce store).

    Does anyone have experience with setting up a Display campaign structure that actually works with Target ROAS?

    When I’ve tried it, it does terrible, even with ads that have generated decent ROAS with a Max Conversions or Target CPA automated bid strategy.

    #14036
    ParetoBurrito

    Bump

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