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Google Ads for B2B
We have a supplement company and we would like to create google ads campaigns to target big retailers to add our brand to their store. We already have a form on our website.
What would be the best Google Ads strategy you would use?
(Keywords, match type, campaign type.. )Thanks!
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1 Reply
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Also: We already have well established B2C e-commerce campaigns that are going pretty well
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I think you’ll have a tough time separating customers with ecommerce intent from grocery chain buyers.
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I’m going to guess that the people in charge of ordering for the stores is not finding their products through Google search.
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I think LinkedIn ads would make more sense here
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As somebody mentioned below, it’s going to be hard to make Google distinguish between B2C e-commerce and retail buyers.
Maybe it’s worth giving a shot to running tight Google search ads campaigns. So, just a few super-related keywords you offer, keep them as exact match or phrase match, but under no circumstances broad match. Ad copies and landing pages should match the user’s search intent.
I know very little about your offering but here are some keywords you might find useful:
– supplement manufacturers – estimated CPC: $6
– supplement distributor – estimated CPC: $2.50
– supplement wholesalers – estimated CPC: $2.00Run it for a month or two and see the results. If it doesn’t work then you’ll stuck with LinkedIn Ads targeting Retail buyers and similar professions, manual LinkedIn outreach, and cold calling.
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First position your brand, if you have few retailers on board, get their reviews and run them as ads!
Next give a call to action and mention how your product can help them and ask them to fill that form!
But this is going to be long term and you have to experiment!
P.s if not video, text will work!
But you have to position yourself as a brand! Alternatively steal ideas from brands who are targeting businesses
Let me know if you have any questions?
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Given this is the PPC subreddit, this is might be an unpopular opinion.
Advertising is unlikely to work, you’re better off writing down the big retailers you want to sell your product to and then finding the right person to speak to and contacting them to arrange a meeting.
If you want to run some PPC ads then try LinkedIn and target people who are in buying roles in the retailers you want to supply. Still a long shot.
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Well you’d want the B2B demographic targeting access for something like this
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If you want to try cold emailing, you can contact me
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For that type of effort, I would run ads on LinkedIn. You should, realistically, expect little return here in terms of leads but I guess spending say $2-3K a month on this is still profitable if you sign one new store every 3-4 months.
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linkedin and search ad is better option
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