• PPC

  Google Ads Conversion Tracking Across Account

  Posted by socialstratsdigital on July 17, 2023 at 2:27 pm

  Technical question that I’m struggling to put into a Google Search and find the answer.

  When using a conversion bidding strategy – does Google Ads take into consideration conversions from other campaigns on your account? Or does it look only at that specific campaign?

  I typically don’t use branded campaigns in Google Ads – but if that conversion data helps inform other campaigns I could see a strong benefit.

  socialstratsdigital replied 9 months, 2 weeks ago 2 Members · 1 Reply
• 1 Reply

• 

  halickib22

  Guest

  July 17, 2023 at 2:40 pm

  Smart bidding will use the conversion action at the account level (considers all campaigns in that account) or MCC which considers all campaigns in all child accounts ).

  It can look back at 90 days of data.

  Does that help?

  

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