• PPC

  Google Ads Budget/Spend & Ad Scheduling

  Posted by seohelper on May 7, 2021 at 2:22 pm

  I understand that Google can spend up to double your daily budget, but your monthly spend will not be higher than your avg daily budget * 30.4. However, how do you calculate your daily budget if your campaigns are only set to show on weekends? If I have my daily budget set higher to account for not showing all days, will Google still try and spend that daily amount * 30.4 which would lead to overspend?

  CORosh replied 3 years ago 1 Member · 1 Reply
• 1 Reply

• 

  CORosh

  Guest

  May 7, 2021 at 3:36 pm

  Here is the script that will help you stay within your daily budget. Again this is not a sure-shot method but will give you some peace. Also, I have created a rule which is if the spend is above X$ then send me an email, this way I have full control before the script kicks in

  function main() {

    var allowedOverdeliveryPercentage = 0.3; // set percentage as decimal, i.e. 20% should be set as 0.2
    var labelName = “paused by overdelivery checker script”;

    AdWordsApp.createLabel(labelName, “automatic label needed to reenable campaigns”);

    var campaigns = AdWordsApp.campaigns()
     .withCondition(“Status = ENABLED”)
     .withCondition(“Cost > 0”)
     .forDateRange(“TODAY”);

    var campaignIterator = campaigns.get();

    while (campaignIterator.hasNext()) {
      var campaign = campaignIterator.next();
      var campaignName = campaign.getName();
      var budgetAmount = campaign.getBudget().getAmount();
      var costToday = campaign.getStatsFor(“TODAY”).getCost();

      if(costToday > budgetAmount * (1 + allowedOverdeliveryPercentage)) {
        Logger.log(campaignName + ” has spent ” + costToday + ” which is more than allowed.”);
        campaign.applyLabel(labelName);
        campaign.pause();
      } else {
        Logger.log(campaignName + ” has spent ” + costToday + ” and can continue to run.”);
      }
    }

  }

  

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