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Google Ads Budget Not Spent – Low Bid?
Hey guys i just found out i could ask stuff about google ads in reddit…
So Here’s my situation.
I have a bunch of keywords in relationship niche, some of them are 2k – 10k a month -. most of them are phrase + exact around 100 to 500
I paused broads because they keep getting unrelated clicks that take no action in my landing page.
I’m using enhanced CPC (optimize for conversions) at $0.50 in these countries:
Usa
Canada
Australia
New zealand
Ireland
Belgium
Netherlands
Sweden
SwitzerlandBoth google search + search partners (but not display because ive been told thats a money waster)
I have 1 conversion so far. $60 AOV… But cost of all campaign is at $150.
I had 4 ad groups: 4 different angles. I paused 2. The remaining 2 ad groups have between 8 to 13% CTR
Landing page CTR should be at 30% but for some reason broads always dragged this below 10%… Thats why i paused them – even if i kept adding negative keywords im still getting the same unrelated search terms (my guess – curious people clicking)
How can i improve this?
Google gave me a “limited by budget”. I used to have $40 a day, and it got spent. Now after the suggestion it’s $80 a day and it barely spends $30… “Limited” said i would get impressions restricted so i raised budget hoping to fix it.
And no. Its stuck. Doesnt spend.
What can i do to get more impressions? Without losing quality clicks (people that convert in my landing page)
My funnel looks like this:
Ad > Lander > VSL info-produt > checkout > conversion
Im open to any suggestion.
P.s. i tried maximize clicks – but couldnt bid manually in most stuff. Didnt like that. And max. Conversions ive heard it needs at least 30 conversions in 1 campaign before working…
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1 Reply
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I have a few questions
How often do you wait between these changes.
Have you checked lost search share IS (Ad rank) and (Budget). Check these to know whether you are bidding yourselves very low or you have low ad rank.
Check recommendations to see if you have been adding conflicting negative keywords to the list
>I have a bunch of keywords in relationship niche, some of them are 2k – 10k a month -. most of them are phrase + exact around 100 to 500
In this do you mean you have 100 to 500 keywords on a campaign. I think you’re spreading yourself very thinly with $80 daily budget
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try broad match again, make sure that the landing page as a good meta description.
add a good amount of negative keywords ( you find negative keywords in the keyword planner, when you insert your service/product and look at the right sitebar, and use maximize conversions from the start.
enhanced cpc is one of the worst bidding strategy.
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