• PPC

  Google Ads and GA4 Linked Accounts – “App and web metrics” – Pros and Cons of Activating and Deactivating?

  Posted by DDMPPC on July 31, 2023 at 2:26 pm

  Are there major pros and cons to having “App and web metrics” activated or deactivated?

  DDMPPC replied 9 months ago 2 Members · 1 Reply
• 1 Reply

• 

  DDMPPC

  Guest

  July 31, 2023 at 2:27 pm

  Or, is this recommended to be activated by default?
• 

  TheAdsTutor

  Guest

  July 31, 2023 at 4:57 pm

  This allows you to pull in GA4 data like conversions that are setup in there, and even metrics. No downside to this. App part is only if you have an app.

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