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Google Ads
I began using Google Ads a few months ago. I just started my business and do not have alit of capital to spend on Ads. I started with PMAX at 5 bucks a days and surprisingly I got calls. I was told 5 bucks a day wouldnt do much. PMAX has since not been working as well because I soend most of my budget on partner Ads. I switched over to Search Ads at $10 a day and I do get calls but not as much as I'd like. My business, Private Investigations, is very saturated and I notice othersnuse Google Ads as well. I worked with a Google rep to tailor my Ads.. My question is, if I increase my budget to $20 a day, will I see a significant increase in calls? Thanks as I'm new to all this.
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1 Reply
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To answer your question, doubling the budget wont double the volume of calls. Its doesn’t work like Harry Potters wand 😛
But, the number of calls would depend on the following factors.
1) How well is your account (ads & keywords) structured so that the algorithm can learn and then place your ads more calls towards your business.
2) How good is your landing page (CRO can be a game changer)
3) How much time would it take for the campaigns to learn on a $20/day budget.
4) And most importantly, make sure you are taking full advantage of assets & extensions because that would be necessary
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