• PPC

  Gmail Remarketing

  Posted by seohelper on November 11, 2020 at 4:27 pm

  Was considering adding Gmail to my remarketing strategy. It’s for a more professional service offered at a brick/mortar location. What do you guys think? Have you worked with this function in the past and have you seen good results? Any tips?

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  Thanks in advance!

  AndyDood410 replied 3 years, 5 months ago 1 Member · 2 Replies
• 2 Replies

• 

  Optimal_Drummer

  Guest

  November 11, 2020 at 11:11 pm

  I have had good experiences with gmail for retargeting, but it was with a big brand and we invested a lot on media. I usually got leads at roughly 2-2.5x my search brand campaigns CPA, which was a great cost for that account.

  I don’t know how it would work for a smaller business. You should definitely run a small experiment and see how it goes.
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  AndyDood410

  Guest

  November 12, 2020 at 6:04 am

  Just use RDAs. Gmail variations are included.

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