Gmail Remarketing

Forum White Hat SEO PPC Gmail Remarketing

  • This topic has 2 replies, 1 voice, and was last updated 1 week, 6 days ago by AndyDood410.
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  • #12583
    seohelper
    Keymaster

    Was considering adding Gmail to my remarketing strategy. It’s for a more professional service offered at a brick/mortar location. What do you guys think? Have you worked with this function in the past and have you seen good results? Any tips?

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    Thanks in advance!

    #12584
    Optimal_Drummer

    I have had good experiences with gmail for retargeting, but it was with a big brand and we invested a lot on media. I usually got leads at roughly 2-2.5x my search brand campaigns CPA, which was a great cost for that account.

    I don’t know how it would work for a smaller business. You should definitely run a small experiment and see how it goes.

    #12585
    AndyDood410

    Just use RDAs. Gmail variations are included.

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