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GKP: Low Competition + High Search Volume = Good Ranking Potential?
For reference, I am new to SEO. So I’ve been lurking on this site trying to pick up and piece together bits of info.
I was using Google keyword planner and stumbled across a big list of keywords that had 100k-1M and 1M+ monthly searches with 999% increases and Low competition.
These are all in my niche.
So do I just start creating blog content for those keywords?
Since my site is new, in order to rank higher, do I need to do something other than create high quality blog posts?
Thanks
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1 Reply
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You need a content strategy that integrates video content as well as website content. Video is being used side by side with web content to teach ai about complex data already siloed.
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These are def considered gems; normally higher search volume = more desirable, therefore more competitive.
BUT a list of keywords does not equate a good content strategy.
The goal of content marketing is to drive traffic to your site, yes. But it’s also to build trust and authority with your target audience and with Google.
It’s hard to build trust and authority if you’re writing content only based on keyword potential. Doing this, your blog risks not having a cohesive message and theme; it can feel disjointed and scattered. You can’t be an expert at everything. And i’m sure there are many topics of interest within the larger sphere of your industry.
In other words, I would focus on depth over breath. So before you even do keyword research I would select 3-4 core topic areas that you want want to be considered an expert in, and build my content out from there.
Following a similar model to HubSpot’s “hub and spoke” framework. [https://blog.aspiration.marketing/en/how-topic-clusters-impact-your-content-marketing](https://blog.aspiration.marketing/en/how-topic-clusters-impact-your-content-marketing)
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