• White Hat SEO

  Getting better at understanding customers from analytics data

  Posted by Affectionate-Two5238 on December 18, 2022 at 10:25 pm

  Data analysis, in particular drawing conclusions from Google Analytics data, is a weakness for me that I would like to fill in.

  These are the sort of things I have in mind:

  – Determining the paths users takes through my website
  – Getting insights into why a user is converting or not converting
  – Using data from Analytics to help build buyer profiles

  I have a decent understanding of Analytics but using it to answer questions about customers is something I just haven’t got to grips with yet.

  Are there any tutorials or resources you can recommend to help me get started? Or any tips/thoughts on this topic? How do you all use Analytics to understand your users?

  Sorry if my question is a bit vague, it is something I’m still trying to get clear on in my own head. All comments appreciated.

  Affectionate-Two5238 replied 1 year, 4 months ago 1 Member · 0 Replies
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