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Ga4 custom created audiences are not populating in Google ads but the automatically created ones are.
Basically what the title is saying. I’ve created some custom audiences in Google Analytics 4 and shared them with Google ads. At the moment they are not populating but the automatically created ones( all users and purchasers) are, am I missing something here? Background info: Google signals is not active in my GA4.
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1 Reply
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Is there a reason why your Google Signals is not activated? I know when I was having this issue in the past – activating Signals seemed to solve it.
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