Posted by OilBoring4228 on April 26, 2024 at 7:35 pm
I am confused if I can use GTM with Google ads directly or should I integrate the GA4 in GTM as well what would be the benefit of integrating Ga4 in GTM? pros of cons of not integrating GA4 with GTM?
I’m not 100% sure what you mean. I use GTM for all Google conversion tracking as it’s more intuitive and easier to customize. I also set up GA4 events through Google tag manager.
What’s the conversion action you want to setup? More context would help