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Free Social Media Resources, Reports and Case-Studies You need to get better At Marketing & Social Media -4
Hi, My Job is to curate best marketing resources per week for Marketers and Entrepreneurs. Here’s what I have found that might be helpful for you to get better at social media marketing.
##1/ The State of Programmatic Advertising 2023
The Latest report from ANA shared a list of great insights into how this form of advertising is more oriented toward clickbait & advertising loss. But also shares a set of insights for marketers to do programmatic advertising even better. Read now.
##2/ A Study on Email Security & State of Email.
I will say this resource is for brands & marketers that are highly focused on email. And want to understand where the security parts of email are changing alongside what policies are likely to come forward. Read here.
##3/ A Guide on How Social Media Algorithms work
This free guide focuses on explaining origin of social media algorithms and how they have evolved over the time. Plus, the way best brands get around algorithms to achieve growth on social media. Great read for people working in Digital!
##4/ TikTok’s Advertising Guide for Starters
TikTok launched this interactive guide on how to get started with advertising on their platform. It is tailored to show you different tasks & practices based on the type of business you have: Agencies, SMBs, Creator or Large Businesses. A bookmark worthy resource from TikTok.
##5/ Washington Post’s SEO Guidelines Resource
The Publication launched a new page with all tips & practices they use for their content & the ones they advise to others. My initial review was they curated every SEO advice from Google Team & John Mueller. It’s likely that they will be updating the page with new practices from Google. Making it valuable for SEOs to check from time to time.
##6/ The Real ROI of Metadata
I loved this report on state of B2B marketing & metadata. Overall this company publishes quality B2B marketing updates from time to time. And the data in this report came from their partnership with Forrester. May be you will find new evidence to improve your metadata usage.
##7/ A Report on Podcast Marketing, Shift to Video
There were a variety of Reports about podcasts that I came across, this was the only one not funded by a streaming platform. The last two reports I read were also funded by Spotify & Amazon Prime. This report focuses on the shift to video podcasts & how Youtube is slowly taking over other platforms. Read now!
##8/ Facebook shares 22 Cards on how they use AI to rank Content
This is a must read resource for anyone working in organic marketing. With Meta revealing how they are ranking user content, use of AI in Meta for content distribution is doubled in past two years. This was also revealed in the recent Q2 Report from Meta. Check now.
##9/ Edelman’s 2023 Trust Barometer Report
This report focuses on Gen-Z and their trust trust issues with Brands. Also, how this generation is connecting with brands after the initial purchase. Overall many of you might be familiar with this report. If not, This year’s read is must one.
##10/ A Report on How much to pay Influencers?
Aspire, the leading influencer marketing platform launched their free report on how much to pay influencers. I won’t say it is the best. But it’s free. A better report was launched by FYPM but it’s paid. You can check both of these reports out.
##11/ The Ultimate Guide to Digital PR
As a non-PR person, I feel like this guide is one of my favourite reads so far focusing on how Digital PR works. It is not about pitching your business to a list of Journalists & focusing on reaching out when you need PR help. A free resource for marketers also doing PR for the business.
##12/ DoubleVerify’s report on CTV Ad fraud
CTV Ad fraud is huge right now. Because first of All, CTV subscription buy-sell or hacking is a huge issue in the industry. This Global Insights report from Doubleverify focuses on major advertising channel including state of CTV Advertising. Read now!
##13/ A Resource on where the use of AI in Marketing exists
AI isn’t replacing a marketer. It is taking ugly tasks away from all of us. The report focuses on where the use of AI is happening in marketing. It is not taking the best parts of marketing away, but the worse. You can read the report for yourself to find for what marketers are using AI.
##14/ Why your CMO wants to quit your startup
This insightful read about why most CMOs quit is one of my favourite going deep into why CMO roles are becoming short-term. And what needs to be fixed.
##15/ A Report on Consumer-Brand Communication In UK.
This Research goes into how UK consumers are feeling disconnected to Brands in the country. And what they seek from the brands to better the commmunication and understanding between them. Reading the stories of UK brands, I don’t think there is a huge communication issue. I feel there brands still do better than US brands. But if their target audience feels disconnected, how am I to tell?
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Thanks for reading and it takes time to curate these resources, I Will appreciate you leaving a follow for more resources.
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