• Social Media

  First TikTok Ban is Here & US Advertising Industry going through down phase (Latest Changes In Social Media & Marketing)

  Posted by lazymentors on April 19, 2023 at 3:39 pm

  #Top 5 Updates of last Week:

  * LinkedIn partnered with CLEAR to allow account verification for free.
  * Elon musk did an exclusive interview with BBC discussing twitter.
  * Instagram reels get new analytics & Trend Spotlight features.
  * Montana (US) lawmakers Approve Statewide Ban on TikTok, the end decision in hands of governor.
  * Budlight parent company loses $5 billion in value after major backlash due to trans influencer campaign.
  * Bonus: Google is developing an AI search engine after samsung forces to drop google & use Bing AI as default search engine.

  #Google:

  * Google releases April 2023 reviews update.
  * Google Marketing Live registration opens.
  * Google analytics 4 introduces “Once per session” conversion counting.
  * Google Ads test Verification badges.
  * Google removes video thumbnails if it is not main content.
  * Google Ads API is removing ad group and keyword forecasts.

  #Tiktok:

  * Tiktok shared new tips for community building on the platform.
  * Tiktok to ditch “friends” tab for new type of Feed named “Explore”.
  * Tiktok 10 minute videos are almost gone for most users.
  * Tiktok struggles to attract US merchants for its shopping elements.
  * Tiktok’s new partnership with Giphy allows you to send different type of Gifs.

  #Instagram:

  * Meta working on new revenue sharing features for reels creators launching in upcoming months.
  * Instagram followers are now visible to only account holders.
  * Instagram expands third party API access to Creator marketplace.
  * Meta introduced new metrics to Page Insights API.

  #Meta :

  * Facebook is testing “AI generated Stories” based on your previous content.
  * Meta is recovering from Apple’s privacy changes and is back on growth tracks.
  * Facebook shared new marketing tips through new video series “ShopTalk23”.
  * WhatsApp introduced new security features to make account security better.
  * Meta enhances audio quality for reels & video content with new development.
  * Meta is working on “animated drawing to life” generative AI project.
  * Meta is attracting marketers again with AI Tool Advantage+ campaigns.
  * WhatsApp releases companion mode for all beta users on android.
  * WhatsApp now allows business payments in Brazil.

  #Twitter:

  * Twitter introduced 10,000 character tweets with text formatting for Blue Subscribers.
  * Twitter to relaunch creator monetisation program & share most of the revenue.
  * Elon musk is investing millions into generative AI for Twitter.
  * Twitter partners with etoro, financial platform to integrate financial assets into platform.
  * PBS & NPR leave twitter after being called “state-affiliated media”.
  * Twitter announced new data for Legacy Blue Badge removal: 4/20.
  * Twitter now part of new entity “X corp.”

  #YouTube:

  * Youtube is shutting down a shopping program it had been testing that paid creators.
  * Youtube shared new tips on how to create for Connected TV formats.
  * 5 new premium features introduced to Youtube.
  * Youtube will allow creators to add CTA “Notify Me” to upcoming livestream easily & launches new Studio feature.

  #LinkedIn:

  * LinkedIn announced new updates for Audience network campaigns.

  #Snapchat:

  * Snapchat AR lenses come to Microsoft Teams.
  * Snapchat announced new integration with Rockerbox for better marketing insights.
  * Snapchat provides new tips for advertisers with Do/Don’ts about Snap Ads.
  * Snapchat expands sounds music library to more countries.

  #Pinterest:

  * Pinterest to announce First Quarter 2023 results.
  * Pinterest launches new security features to protect teens after major issues with content moderation.

  #Reddit:

  * Reddit expands Independent Agency Program with Horizon Media & others.
  * Reddit was down for few hours for Mobile app users this week.

  #Advertising:

  * US advertising industry loses 2,100 jobs in March, biggest decline since 2021.
  * Advertisers slow to return to Twitter with brands like Volkswagen still hesitating.
  * Twitch’s new CEO says Pre-roll ads are bad.
  * New RAM Ad is making a huge spark due to its humour marketing.
  * Nike called out for their new marketing campaign for issues regarding trans representation.

  #Microsoft:

  * Microsoft testing start menu Ads for Windows to promote 365 plans.
  * Microsoft’s integration with Roku resulted in increased Engagement across CTV and search.
  * Microsoft Ads introduces PLA extensions.

  #Marketing:

  * Godaddy launches an AI prompt library for Small business owners.
  * Insightly, B2B CRM tool reveals new Marketing Automations for businesses.
  * A new platform launches “Creatorland” for growing creator economy.
  * Adobe announced new AI editing tools for its video marketing tools & more.
  * HBO Max’s rebrand to “Max” is making a spark.
  * Burger king is making a spark again with growth in whopper Sales.
  * Discord finally gets voice messages.
  * KFC franchise launches texting engagement program.
  * How US Government docs got leaked on Discord channels.
  * Gucci, Vans team up for roblox scavenger hunt.

  **Thanks for reading, You can subscribe through link in my bio to recieve these updates every week with links & data.**

  lazymentors replied 1 year ago 1 Member · 0 Replies
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