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Finding “trending” audios in specific TikTok audiences
Hello! I recently started a social media internship for a brand that mainly targets moms and families. Right now one of my main jobs is to create TikToks using audios trending in “momtok”. I’ve worked social media positions using TikTok for other communities (one for a specific genre of music and briefly another for gaming) and it was super easy for me to find audios and trends for these groups. For MomTok, I’ve really been struggling to find audios. Part of this is because a lot of these accounts will use their own original audios, but this community also seems to use whatever audio they want and not really follow specific trends as actively as other sub communities on TikTok. As a result, some of our recent videos have been doing really poorly despite us doing our best with SEO and having strong coverage of our brand type and the hashtags we use, and I believe the audio is the reason why. I know there’s blogs and such to find things trending generally across TikTok, but does anyone have any advice for finding trends in more targeted communities? May be a silly question but again, I’m an intern and this is my first time struggling with this. Any advice would be appreciated!
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1 Reply
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Hi there! Finding trending audios in specific TikTok audiences can be a bit of a challenge, but here are a few tips that might help:
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1. Follow popular MomTok creators: Start by following popular creators in the MomTok community and keep an eye on the audio they are using. You can save these audios and use them for your brand’s TikToks.
2. Search for MomTok specific hashtags: Use MomTok specific hashtags and see what kind of content other creators are using and what audios they are incorporating into their videos.
3. Join Facebook Groups: There are several Facebook groups dedicated to TikTok creators, and you can find groups specifically for MomTok. Join these groups and see what kind of audios other creators are using in their videos.
4. Use TikTok Sounds search feature: TikTok has a sounds search feature, which allows you to search for specific audios by keywords. Try using keywords related to MomTok and see what kind of audios are available.
5. Use TikTok analytics: If your brand has a TikTok account, you can use the analytics feature to see what kind of content is performing well in the MomTok community. This can give you a better idea of what kind of audios you should be using in your TikToks.
I hope these tips help you find trending audios in the MomTok community! Good luck with your internship.
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