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Final Report: PPC Salary Survey 2022
Morning Y’All
We had 715 responses that made it into our report this year. Someone made a comment that they don’t think everyone realizes that this report is 100+ slides. Last year I went alphabetical for the order we show countries/regions and will continue that this year.
Some people have only been in paid 3 – 5 years BUT have been working for 10+ years in their career. This can skew salaries higher then you’d expect. Please take that into account across all regions as we use the years someone has been in paid advertising to build this report.
# [Salary Survey 2022 Results](https://www.takesomerisk.com/wp-content/uploads/2022/03/PPC-Salary-Survey-2022.pdf)
Some Notes
* The last slide for most regions has a 5 Year Trending median salary chart. This was a new slide we added last year.
* 20 for USA and 10 for rest of world is the bar we use to show a country/region of the world. We started using this three years ago to help make reporting easier. This includes showing a city, province, state for a country/region.
* India made it into the deck for the first time last year. Now they are joined by Asia and South America as each got a slide for the 1st time. I realized Asia could have gotten a slide last year, so I updated the 2021 deck to reflect this.
* Our top four countries were the United States, United Kingdom, Canada, and Netherlands. Shout out to the Netherlands for holding down their 4th place finish again. They are punching above their weight class and continue to attract company HQs who need talent
* I’ll say it again, some people have 1-3 years experience in paid but having been working for 8-10+ years, thus they can skew salaries higher.
* Some people include their bonus in their salaries as well I imagine. This can make their salary higher then someone who might not have. Hence why we try to use the median salary across all reportsThanks again everyone. Hard to image how far we have come in 7 years. I know this past year has been challenging for many and even more so then 2020.
P.S. If you see a mistake or you think something is off, let me know in the comments and I’ll look into it. Plus I’ll update the data and re-upload the deck
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1 Reply
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Ama request on whoever is making $825k in the us please. The hell they doing over there?
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As always, doing the lords work here.
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Thanks for this. While I already believed I am vastly underpaid, this confirms it lol.
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Netherlands 1 – 2 years has a min salary of 4992, I think this is a mistake. This person does not work as a freelancer and the minimum wage when emplayed is half that amount . I suspect this person gave you his monthly salary, instead of yearly, making the median skew down by a lot.
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Thanks so much for doing this each year!
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What about folks with [multiple full time jobs](https://www.wsj.com/articles/these-people-who-work-from-home-have-a-secret-they-have-two-jobs-11628866529)? Is this accounted for?
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I wasn’t expecting to have a file downloaded into my phone when I clicked the link.
I was under the impression that it would open in Google slides or slideshare so that information should have been in the post
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I love these reports.
Quick question though, are these numbers before or after tax? And is that consistent on all regions? Meaning there isn’t a region that reports before tax and another after, right? I assume it’s before taxes but I’m not sure.
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Thank you for all you provide to the community!
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Wow great stuff!!
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Thanks for doing this another year. And again, good luck with negotiating your pay rises fellow PPCers!
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I’m not doubting the data but these numbers seem high to me. Or maybe I’m not getting paid enough (likely that). Either way, thank you for this, it probably took forever.
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Missed this! Woot!
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Very reassuring. Looks like we are exactly where I thought we were. Slightly above market on base, and far above market when you factor in bonus. Question for the media buyers/performance marketers in here, if a company used this to set pay levels, would you see it as fair? I’d love to use this as a reference guide for future hires to be able to show we are above market, but I’d hope it feels fair to them. I like that it’s easy to see the HCOL/LCOL breakdowns too.
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Entry level in US a year ago, started at 37.5k. Ten months later I was at 50k, same company. The last raise was 20% and I was told inflation was a factor. I’m supposedly due for a title change soon so, I’m wondering if it’ll come with another 20+% pay bump? I thought I’d have to jump ship for that kind of raise.
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