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Fighting Spam – New Subreddit, New Mods, New Sub Rules
We want to thank our amazing members for helping the advertising/marketing community solve problems we all face. We are introducing new measures to fight the spam that detracts from those efforts.
1. `New Subreddit:` /r/MicrosoftAdvertising. A certain \[unnamed\] ‘click fraud’ spammer (w/ 2 now permabanned accounts!) is a Mod on several subs, 2 about Bing. If you’ve got Microsoft ad knowledge you want to share, join & contribute. Other platform-specific subs of note: /r/AmazonSeller, /r/FacebookAds, /r/GoogleAds.
2. `More Mods:` We want to add at least one or more moderator(s) to help the spam fighting effort. It’s a thankless but valuable job. If interested, [Message the Mods](https://www.reddit.com/message/compose?to=%2Fr%2FPPC). We’ll review your post/comment history (*marketing related only -* your politics & personal life are *not our concern*). We’re looking for consistent contributions and overall helpfulness. We especially encourage redditors outside of North America, but we don’t discourage those from North America.
3. `Subreddit Rules:` We’ll be adding/expanding subreddit rules to help fight spam.
1. **Brigading** \- Using 2+ accounts in the same thread. – Hard to enforce though =/
2. **Unsupported Platform Bashing** \- Repeatedly insulting/denigrating a platform/tool without providing a couple sentences of reasoning. aka, “X is trash!” – We all get frustrated by a platform, feature, or tool. Explain *why* you think it’s trash. Some spammers do this to support a narrative.
3. **No low-quality posts** \- This existing rule is being expanded to include creative AI posts/comments that don’t add value.Spam seems to be a subjective or opaque concept.
`Spam Example` \- In most spam posts, the spammers don’t realize they’re spamming. Excitement overwhelms logic in-the-moment. Spam often starts with “we’re here to help you achieve x with our amazing service/tool”. What the spammer doesn’t do is share how users can help themselves. /r/PPC has never discouraged users from linking to their own site or blog *as long as they share the bulk of the content in the post* ***first***. Some readers just want to advance their skills, while some will find the solution too involved and seek help. Establish your authority by being *helpful*. If your post or comment reads like an ad, it’s probably spam. If the reader must leave reddit to get any benefit, it’s probably spam.
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