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FB:What’s changed? After 5 years of steady leads costs have skyrocketed.
I’ve been running FB lead gen ads for my business and results have steady at about $15 a lead consistently. In the last 2 months something has changed but i’m not sure what, leads are now coming in at around $40.
Creative tactics remain a good mix of carousel, video and single image although single image has always out performed. No major changes on my side and CPMs remain around $16 which they’ve been forever.
Has anyone else seen such long term behaviour suddenly change, any ideas what may be causing this? -
1 Reply
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Could have been the may algorithm changes. I noticed some spikes too. I did notice that changing the visual advertisement often, gave the cpl a nice boost
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My Google Ads side of this. Slightly different but same basic cost issue.
I’ve had 7 years of data and millions of dollars of spend to look back at. In the last 2 months I have seen an enormous increase in CPC (Automated conversion bidding) going as far as 2-3x my average CPC. I’ve had conversions increase and Conversion rate increase but that’s been an external change I’ve made.
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