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FB: How do you advertise 2 very similar product (eg. Product1: Specific design phone case for iPhone/Samsung users, Product2: airpods case for apple users only) for the same audience, given that users are specific to the product?
For example, I am now running a successful adset for Product1 Specific design phone case for iPhone/Samsung users. My audience is very interested in this case drawing, but the suppliers only have it for iPhone/Samsung. So my adset interest has a condition to only show ads for Samsung/iPhone mobile access.
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I also want to advertise to the same audience interest, an airpods case. This is only for Apple users. But If i put it inside the first adset, it will be shown to Samsung users as well. I dont want FB to waste my money on them.
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So my question is, does Facebook optimize impression device PER ad? or PER adset? For example, will facebook learn to only show the Airpods ad only to the apple users, and the phone case ad to both Apple and Samsung users?
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Or will it look at strongest conversions (which will be Apple, because Audience will be presented with more products, the phone case and airpods case, increasing chance of conversion) and show ALL ads inside this adset to Apple users for the most part at the ADSET level?
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Any idea how to do it otherwise?
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Im worred if i create 2 separate adsets with the same interest, but one adset targeting Samsung//iPhone users with the phone case ad only, and second adset targeting Apple users only wit the airpods ad only, Im worried my adsets would compete against each other and I lose.
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1 Reply
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You should be able to set Android or IOS specifications at the ad set level and divvy it up by device. Just use the same audience and segment it out by that.
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