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Facebook PPC for catalogue of low value products
Hello, we are selling low value phone accessories and gadgets (average order is about 15-20USD)
We are doing well with google shopping ads for over a year and want to run Facebook ads, what is the best strategy? I like how with google we just give them out list of urls daily set target ROAS and let it run does Facebook have anything similar? I have looked at it but it’s very confusing and not sure which campaign type to choose
Thanks
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1 Reply
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That’s not necessarily “low value”, depending on your CPA and ROAS.
Do you have any “organic” social presence?
If, you are making money through one platform and network, and there is no evidence that there is more value through another platform… Why not follow the money, and pluck the low hanging fruit?
If shopping is 40-60% of the Google value, and you know you are making money there (with the KW data you have already paid for), why not pick up that extra 40-60% of “guaranteed” money first?
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