Facebook Pixel

PPC

Facebook Pixel

Posted by seohelper on May 7, 2021 at 5:42 pm

Hey guys,

We are new to Facebook ads and are having trouble placing our Facebook pixel code properly on Shopify. Don’t want to use the Shopify facebook app, we want to place the code manually. We are tracking ecommerce conversions so add to cart, purchases etc. Does the Facebook pixel have to be modified on every page its placed in order to track the conversion, so landing page placement code will be different from checkout page code? This is the code we installed but it seems to track all clicks as add to carts as well. Sorry for the beginner questions.



<script>

!function(f,b,e,v,n,t,s)

{if(f.fbq)return;n=f.fbq=function(){n.callMethod?

n.callMethod.apply(n,arguments):n.queue.push(arguments)};

if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;

n.queue=[];t=b.createElement(e);t.async=!0;

t.src=v;s=b.getElementsByTagName(e)[0];

s.parentNode.insertBefore(t,s)}(window, document,’script’,

‘[https://connect.facebook.net/en_US/fbevents.js](https://connect.facebook.net/en_US/fbevents.js)’);

fbq(‘init’, ‘ ‘);

fbq(‘track’, ‘PageView’);

fbq(‘track’, ‘AddToCart’);

</script>

<noscript><img height=”1″ width=”1″ style=”display:none”

src=”[https://www.facebook.com/tr?id= ev=PageView&noscript=1](https://www.facebook.com/tr?id=4005085446182345&ev=PageView&noscript=1)”

/></noscript>

DotSeven replied 2 years, 12 months ago 1 Member · 1 Reply
1 Reply

DotSeven

Guest
May 7, 2021 at 6:26 pm

You have to add it the theme.liquid file in the header. This is only done once and it will show up on all pages (except checkout).

For the checkout you have to add it again in additional scripts so that it shows on the thank you page.

The Shopify app has the advantage that it also tracks through the API.

Let me know if anything is unclear. Happy not help out if so.

DotSeven