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Facebook New Ads always 4 times worse than old ones, what to do?
This drives me crazy, doesnt matter is new ads better or way better than old one, it always works 4 times worse, what should i do, wait till it gets to normal rates or what? I cant run the old ads, because some text inside the ad doesnt apply anymore, its not major thing, but still not accurate
i thought new ad is worse than old one, so i created another one and still its the same
look at the screenshot
[https://prnt.sc/w0gjsu](https://prnt.sc/w0gjsu)
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and this is just one campaign as an example, same happens in any other
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9 Replies
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/u/itwasntmeoritwas, I have found an error in your post:
> “still ~~its~~ [**it’s**] the same / look”
It might be better if you, itwasntmeoritwas, had used “still ~~its~~ [**it’s**] the same / look” instead. ‘Its’ is possessive; ‘it’s’ means ‘it is’ or ‘it has’.
^(This is an automated bot. I do not intend to shame your mistakes. If you think the errors which I found are incorrect, please contact me through DMs or contact my owner EliteDaMyth!)
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Same thing here. Check your quality score and reply pls.
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test more ads
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FB Learning Phase still?
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CPC is a calculation of your auction price (CPM) and your clickthrough rate. Try focusing on your CTR. This is a critical KPI for improving efficiency. And, if you have high CTR, facebook awards you with lower auction prices. Further reducing your CPC.
Test more ads. specifically video.
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Its the expesive season
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Don’t wait. Make new ads. Make a lot of ADS, copy them.
Copy ad sets. Different targeting!
Facebook algoritmh pushes the ones with more interaction forward.
Try try try and once it’s ok…. scale that one. -
How seasoned are your audiences?
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Because you’ve barely spent on the new campaigns, zero time to optimize?
