This drives me crazy, doesnt matter is new ads better or way better than old one, it always works 4 times worse, what should i do, wait till it gets to normal rates or what? I cant run the old ads, because some text inside the ad doesnt apply anymore, its not major thing, but still not accurate
i thought new ad is worse than old one, so i created another one and still its the same
CPC is a calculation of your auction price (CPM) and your clickthrough rate. Try focusing on your CTR. This is a critical KPI for improving efficiency. And, if you have high CTR, facebook awards you with lower auction prices. Further reducing your CPC.
Don’t wait. Make new ads. Make a lot of ADS, copy them.
Copy ad sets. Different targeting!
Facebook algoritmh pushes the ones with more interaction forward.
Try try try and once it’s ok…. scale that one.