Hey there! Congratulations on taking on the role of managing social media for your company. Building a follower base from scratch can be a bit challenging, but with the right strategies, you can definitely get the ball rolling. Here are some tips to help you gain your first followers on Facebook:
Create Compelling Content: Start by posting engaging and relevant content that adds value to your target audience. It could be informative articles, entertaining videos, behind-the-scenes glimpses, or even engaging questions that encourage interaction. Make sure your content reflects your company’s brand and resonates with your target audience.
Invite Friends and Colleagues: Begin by inviting your personal network, friends, colleagues, and employees to like and follow your company’s Facebook page. They can provide a solid base of initial followers and potentially help spread the word to their own networks.
Cross-Promote on Other Channels: Leverage your existing Instagram presence to promote your Facebook page. Encourage your Instagram followers to also like and follow you on Facebook, mentioning the additional content or exclusive updates they can expect by doing so.
Utilize Email Marketing: If your company has an email subscriber list, send out a newsletter or dedicated email highlighting the launch of your Facebook page. Include a direct link to your page and briefly explain the benefits of following your Facebook content.
Engage with Existing Communities: Identify relevant Facebook groups, pages, or communities within your industry. Actively participate in discussions, offer valuable insights, and establish yourself as a knowledgeable and helpful resource. Avoid being overly promotional, but when appropriate, share your company’s content or expertise to attract
potential followers.
Run Contests or Giveaways: Consider hosting a Facebook contest or giveaway to encourage people to like and follow your page. You can offer a prize or incentive in exchange for users liking your page, commenting on a post, or sharing the contest with their friends. This can help generate initial engagement and attract more followers.
Facebook Advertising: As a last resort, you may also want to consider running targeted Facebook ads to increase your page’s visibility and attract new followers. You can set specific demographics, interests, and behaviors to reach your target audience effectively.
Remember, building a follower base takes time, so be patient and consistent in your efforts. Focus on creating quality content, engaging with your audience, and providing value, and you’ll gradually see your follower count grow. Good luck with your Facebook page, and I hope these tips help you kickstart your engagement!