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Facebook AEM Priority vs Ad group Optimization
Say your AEM is prioritized, for example, Lead (highest priority) and Submission (second priority). When you run an ad group optimized for submissions, would it only capture the lead event for opt-out users on 1dc (since it is your highest priority)?
The purchase flow is lead -> submission. You could also use same example for ecomm with ATC -> purchase (or something like that).
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1 Reply
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Correct only the primary will get the opt out on a 1 day click which is modelled.
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