Facebook Ads – Large audience & scaling from a really low test budget?

Forum White Hat SEO PPC Facebook Ads – Large audience & scaling from a really low test budget?

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    I know there’s tons and tons of threads on here about scaling campaigns/ads and I’ve spent the last few days reading them all.

    The split seems to be on slow budget increase vs duplicate campaigns. With the emphasis being “if it works, leave it alone”.

    I set up a simple low budget test earlier in the week to generate commerce sales.

    1 campaign, 1 ad set with 1 ad. I created an interest based audience with just over 9m people and set a campaign budget of £10 per day.

    It’s very early days – I’m currently on Day 3 but have an average purchase roas of 7.14 which I’m really happy with. I expected to run the campaign for 10 days and basically lose money.

    As the ROAS has so far exceeded my expectations, I’m beginning to think of how best to slowly scale this up.

    As a relatively new retailer I will absolutely run into inventory issues if things get too crazy, so any budget increase would need to be slow and steady.

    With an audience of over 9m and such a low daily budget, I wondered if anyone had any experience of being in a similar situation from a test campaign?

    I know the likely options I have are to either duplicate the campaign or slow budget increases. I just wondered if given how low the budget is, does that favour a specific approach.



    You should have some target budget you are willing to reach (you mentioned restocking). If you are running a budget of 10 per day and your target is 100, scaling by 10-20 percent every week is a waste of time. If that’s the case (10 – 100), test something like 10 to 20, 20 to 40, 40 to 75, and 75 to 100.

    Somewhere in between you will probably see roas decrease. That’s where you will want to optimize the campaign: create more ads, create a better audience, remove placements that are suboptimal.

    As to duplicating campaigns – that’s an unnecessary mess.

    Good luck!

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