• PPC

  Facebook ads, can I map multiple custom conversions to a single PageView event with overlapping URL fragments?

  Posted by No-Chocolate-3500 on July 29, 2023 at 3:23 pm

  I have a PageView event that I upload via Conversions API. As part of the event’s parameters, I supply event\_source\_url.

  I have three custom conversions right now. With condition that URL contains “/somepage-1”, “/somepage-2”, “/somepage-3” respectively.

  Can I create a new custom conversion with a condition that URL matches “/somepage-” and expect it to match the same evens as all my three other custom conversions? Without interrupting my original three custom conversions?

  I assume yes, but support told me no. Which doesn’t make sense to me.

  If the answer is yes, can I create an ad set that optimizes for this combined custom conversion without any detrimental effect for other existing ad sets that optimize for each of my three original custom conversions separately?

  Again, I assume yes. But just want to confirm.

  Finally, that fourth ad set that would optimize for my combined conversion, would it be at any disadvantage or would it be as if it were any other custom conversion and the system would optimize to target users who are likely to convert for what’s essentially any of my three original conversions?

  That’s what I’m trying to achieve, but again, support wasn’t of much help, so I’m asking here.

  Thanks.

  No-Chocolate-3500 replied 9 months, 3 weeks ago 1 Member · 0 Replies
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