My new conversion campaign (5 days running) has spent 90% of the daily budget on 1 ad even though I have 3 other ads running in the same adset. It’s currently in the learning phase, but idk how to set the budget at an ad level instead of the adset level. Spending $50 daily.
Should I leave it like this? Or can I change it somehow to spend the budget equally across all ads?
How long have your ads been running?
There is a lot of possibilities of why that could be happening but mostly, there is something causing the system to favor that ad over the others so it’s kind of self fulfilling
That’s how Facebook work. It always chooses one which gets most of engagements at the start. It’s not always the best, just the lucky one. Adding multiple same format ads doesn’t let you test them so I’d recommend to only add defferent formats (eg, image, carousel and video). If you want to test them use dynamic or better A/B test