Facebook Ads Audience definition / Potential Reach

Forum White Hat SEO PPC Facebook Ads Audience definition / Potential Reach

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    seohelper
    Keymaster

    Hi guys,

    Very often, when I’m setting-up a Adset (usually with a Lookalike audience), I have a problem with the audience definition. Here is what I get :

    1. I choose to target only the men. The Potential reach will update to “fewer than 1000”
    2. I change to all genders. Facebook will give me a normal Potential Reach
    3. I switch again to men only. Facebook will still give me a normal Potential Reach

    Which one should I trust? I’m facing this issue quite often, and I usually have reach problems on my campaigns.

    Did you ever encountered the same problem?

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