• PPC

  Facebook Ads Audience definition / Potential Reach

  Posted by seohelper on October 13, 2020 at 10:13 am

  Hi guys,

  Very often, when I’m setting-up a Adset (usually with a Lookalike audience), I have a problem with the audience definition. Here is what I get :

  1. I choose to target only the men. The Potential reach will update to “fewer than 1000”
  2. I change to all genders. Facebook will give me a normal Potential Reach
  3. I switch again to men only. Facebook will still give me a normal Potential Reach

  Which one should I trust? I’m facing this issue quite often, and I usually have reach problems on my campaigns.

  Did you ever encountered the same problem?

  seohelper replied 3 years, 6 months ago 1 Member · 0 Replies
• 0 Replies

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