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Facebook Ad converting now it’s not. How can I optimize?
Hi everyone, I run a cycling personal training program here locally in my city. I started it 3 months ago and since then I have been getting conversions with my Facebook video ad. I was able to get 12 total and I have changed up the video ad 2 times to make it different. However, this month I haven’t been getting conversions off of it. I am wondering what I should do differently. Should I change up my audience? I just started my FB ad platform and am targeting on a local level to a small niche. I’m not sure how or what I need to do to target more people.
I created a lookalike audience last month but never used it. It has just 1000 in size. The audience that is converted has 2,400,000. I can really use some advice on how I can structure this better.
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2 Replies
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Yes, you need to change the audience.
If you have custom audience data (phone no or email id’s) of 1000 definitely create a lookalike & run campaign under that audience. Also, if you have Instagram Engagement, Facebook Engagement try their lookalikes especially if you have real organic audience
P.s – I have been a performance marketer since 6 years now & worked on video course on ‘Facebook Ads Targeting’. Its a detailed course on how to use audience insights, funnel based targeting & case studies. See if it helps 🙂
Link: https://gum.co/aZmeh
Cheers, Saaj
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What is the frequency (impressions / reach)?
You might’ve shown it too many times
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