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E-commerce with facebook
Guys, could you recommend me a best way to advertise one product store with facebook ads? What should I do to get best results? Like should I narrow audience etc
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1 Reply
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That’s a pretty broad question my man
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Depends on how far you can ship the product. There are quite a few best practices that one should follow but the heavy lifting will be done by your offer, your creative and your copy.
Additionally, have the Pixel set up correctly and If you wanna take it to the next level, set up server-side tagging.
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Test, test, test. There’s no right or wrong at the very start because you simple have no data yet. If financially feasible:
– Have 1 traffic campaign running
– Have 1 conversion campaign running
– Have 1 conversion retargeting campaign running– And possibly have an Advantage+ campaign running.
Recommended daily campaign budget = minimum €5 per ad set.
Use multiple ad sets per campaign with different audiences, including a no-targeting ad set. This one works very well for my brands. Start broad, this will give Meta’s algo the time and space to optimize.
Make sure all data / event tracking is set up with your pixel.
Then keep track of the performance.
There’s loaaaaads more to test such as creatives, videos, copy etc etc
Feel free to ask!
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Try a catalog ad, advantage + shopping campaign, 1 day click, broad targeting (no targeting), make sure to check all the personalization features for your ads.
maximize conversions –> go straight to purchases.
Dont do a retargeting campaign, facebook does that automatically and knows better.
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